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2 min

João Maschetto is the new Commercial Director for Industries at Scanntech

With a career marked by achievements and dedication, the executive was recognized by the leader in granular intelligence for retail and industry for his innovative outlook and vast experience in various complementary areas.

São Paulo, April 2024 – Many wonder how Scanntech, a company that brings efficiency to industries and food retail through technology and granular data intelligence, has achieved exponential growth in a short period. The answer lies in the original concept guiding the company’s strategy: having the soul and speed of a startup with the robustness of a sector giant. Moreover, the excellence of its employer branding campaign, which emphasizes a human touch and closeness with its employees, is a fundamental part of this growth journey in the sector. And the young professional, João Maschetto, aged 32, exemplifies Scanntech’s power to identify, attract, and retain talent.

With a career marked by achievements and dedication, João has just taken on the role of Head of Commercial for Industries.

Graduated in Mechanical Engineering from UNICAMP and holding a postgraduate degree in Administration from FGV, João began his career in the Technology area at Itaú, but found his true passion in communication. With stints at renowned companies like BRF, where he played a key role in sales and key account management, and experience in Trade Marketing, the executive has demonstrated his ability to tackle complex challenges and drive results.

Having been with Scanntech for three years, he played a crucial role as Manager of Industry Services, leading a dedicated team and significantly contributing to the company’s growth. Now, he takes on the challenge as Commercial Director, leading a senior team with the mission to attract new industries to our platform and provide tailored solutions to meet the needs of each client, from small businesses to large corporations.

With over 300 industries under the management of Mario Rugierro, João and the team will face the challenge of further expanding our client base and consolidating our position as market leaders.


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