Information Control and Quality

DATA EXCELLENCE To ensure the accuracy of our database, we rely on a team of dedicated specialists who process and classify each piece of data received. This is the essential foundation for generating reliable insights that support the decision-making required in the dynamic consumer goods retail market.

CHARACTERIZATION All our solutions use a database processed by a specialized data excellence team. Each SKU is standardized in terms of description, brand, manufacturer, content and category, in addition to firstly being organized into a marketing structure, with essential characteristics for accurate insights.

INTELLIGENCE We use artificial intelligence to develop algorithms that thoroughly analyze each SKU in our database. In addition, experts also carry out manual validations to ensure data accuracy and quality.

REAL MARKET Beyond technology, we are closely connected to the marketing context. In partnership with industries and retailers, we constantly seek valuable information that will enrich our rankings and enhance our understanding of the market.

INNOVATION Our team is always seeking innovations to improve our database, ensuring up-to-date information of top quality. Our commitment is to raise the standard of accuracy and reliability, maintaining our database as a reliable source of information.

CONTINUOUS IMPROVEMENT In our quest for excellence in data classification, we combine technology such as artificial intelligence with expertise and market knowledge. This allows us to offer reliable information, ensuring that our solutions remain a valuable source for our clients and the market.